Our Vision
“To enable all women and men to lead positive changes in their lives through FITCY’s unwavering commitment for providing right nutrition choices for best of their health and fitness”, is guiding the journey we are taking with you as our consumers, and our passion is driving us to do the best for you. We want to make every day a little better with a taste, a surprise, and an experience.
In line with our vision, we create nutritious food experiences and new traditions for a better and sustainable lifestyle. We enable individual choices and experiences that bring joy and well-being, to make an overall positive impact.
In line with our vision, we create nutritious food experiences and new traditions for a better and sustainable lifestyle. We enable individual choices and experiences that bring joy and well-being, to make an overall positive impact.


Our Mission
“To empower a healthier YOU by incorporating fitness and nutrition into your everyday life, while adhering to the high-quality standards and always putting your best interest first”, describes the reason for our existence, and our commitment is reflected in this mission. We wake up every day to inspire people to overcome selection of wholesome fitness meal, to discover their food values, and to live happier, healthier lives.
We take pride in our innovation and create each product with love and dedication. We want YOU to enjoy everything about our product, from ingredients to aroma to the taste, and off-course the nutritional value. Our healthy, tasty and innovative offering brings convenience into busy lives.
We take pride in our innovation and create each product with love and dedication. We want YOU to enjoy everything about our product, from ingredients to aroma to the taste, and off-course the nutritional value. Our healthy, tasty and innovative offering brings convenience into busy lives.